Fast Fashion is a major cause of environmental damage and humanitarian abuses around the world.
According to the EPA, the fashion industry has an enormous footprint: producing more carbon emissions than the aviation industry, using millions of tons of pesticides on a yearly basis in the cultivation of cotton, producing huge amounts of wastewater to convert cotton into clothing, and the laundering of synthetic textiles contributes over 35% of ocean microplastics.
Humanitarian abuses related to fast fashion include unsafe working conditions, use of child labor, exposure to toxic chemicals, and worker exploitation.
The fashion industry has embraced the fast fashion business model to increase consumer purchases by replicating high-fashion designs, mass-producing them at a low cost, and bringing them to retail quickly while demand is at its highest. Fast fashion clothes are, by design, intended for limited durability through the use of cheap synthetic materials and poor quality workmanship.
For a multitude of reasons, reuse of donated clothing in charity and consignment shops is low and only an estimated 0.1% of textiles are actually recycled worldwide. Massachusetts numbers are better, but the rest end up in landfills or are incinerated.
Sustainable Medfield encourages residents to follow the EPA’s waste management hierarchy for fast fashion: Refuse, Reduce, Reuse, and Recycle.